Our story · Proudly Australian since 1996

Australia's largest Australian-owned PC manufacturer.

Founded in 1996 importing dial-up modems, Leader has grown into a national ICT force — designing and building Leader-branded PCs, notebooks and tablets, and distributing 70+ of the world's leading brands. Strictly trade, from five branches across Australia.

Our journey

Three decades building Australian technology.

Why Leader

Built here. Backed here. Supported here.

From humble beginnings in 1996, Leader now partners with 70+ global manufacturers, is a Microsoft Indirect CSP and a Tier 1 telco carrier — serving 12,000+ partners nationwide.

Accreditations

Credentials the channel can trust.

The Leader team

200+ staff. Five branches. Nationwide.

More than 200 staff — account executives, dedicated service teams and PC assembly lines — across warehousing and sales offices in Adelaide, Sydney, Melbourne, Brisbane and Perth, so we're well placed to support the IT channel throughout Australia.

Leader is certified to the ISO 9001 Quality Management System standard and is a signatory to the Australian Packaging Covenant.

Become a Leader dealer

Join 12,000+ authorised resellers with access to trade pricing, live stock and Australia-wide onsite warranty.

Apply now